Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
These customers use their phones in-store primarily for messaging/emailing (84% in the United States, 90% in the United Kingdom), engaging on social networks (64% US, 45% UK), comparing product prices (71% US, 66% UK), and checking customer reviews (51% US, 57% UK).
Below, additional findings from the report, which was based on data from a survey of 1,500 shoppers in the US and UK, as well as in-person interviews with employees and customers in stores.
– 48% of US and 46% of UK shoppers surveyed would be receptive to receiving messages and promotions to their phone based on their browsing experience in the store, assuming they can opt-in.
– 79% of US shoppers and 64% of UK shoppers use their smartphones for browsing and shopping on websites and apps.
– In the US, 41% of shoppers browse and purchase using their smartphone at least once a month, and 34% do so almost daily.
– In the UK, 29% browse and purchase at least once a month, and 28% do so almost daily.
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